The Image behind Imagen

Genevieve—founder of Imagen Cosmetics- is a professional makeup artist, bridal beauty specialist, and all-star cheerleading coach & cheer mom. Imagen was born out of her love for cheerleading and performance-based sports, combined with her expertise as a professional makeup artist.

Why Imagen is Different?

What sets Imagen apart is the unique blend of artistry and performance experience behind every product. You know you’re getting:

  • Quality Products designed to last through sweat, lights, and high-energy, and only a professional MUA would stand by.

  • Custom-Tailored Looks that match your team’s branding and performance needs.

  • Step-by-Step Tutorials included with every team kit, guiding athletes, parents, and coaches toward a flawless, unified look without the stress.

From her early days as a professional cheerleader, she learned the importance of looking polished, performing with confidence, and having products that could withstand the spotlight. That passion carried over into her career as both a makeup artist, creating beauty looks on endless amounts of faces, and as an all-star cheerleading coach, helping athletes look and feel as powerful as they perform.

Let the Fun Begin